Lots of people tell me they don’t like networking. They say it feels fake and disingenuous. If it does, you’re doing it wrong. Networking is nothing more or less than building relationships. A good networker is a bridge builder, someone who makes connections for others without expecting anything in return.
This week I met with two clients for appointments, and I had coincidentally connected them for an informational interview. The interview seeker was energized and excited about the experience, and the mentor was happy and grateful that I had given them an opportunity to “pay back” the help I had given them. As Guy Kawasaki writes in Enchantment, when you help someone out, give them the opportunity to repay the favour. It’s a win-win for everyone involved.